Atlanta, Ga. (June 9, 2020) – LGE Community Credit Union was recently honored with two national awards for its 2019 marketing efforts.
LGE was recognized with two Credit Union National Association (CUNA) 2020 Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry. LGE received awards in the “Video (Non-Commercial) – Single” and “Website” categories.
LGE was recognized in the “Video (Non-Commercial) – Single” category for its 2019 brand video: “LGE Stands for You.” The video features local scenery from Cobb and Cherokee counties, including the historic Marietta Square and scenes from the annual Big Shanty Festival, as well as actual LGE staff members.
LGE partnered with Southend Films, an Atlanta film company run by Cobb County locals Nathan Cheuvront and Joey Thompson, to produce the video. It was important to LGE to partner with a production team that would serve as an expert in both cinematic brand films and the communities LGE serves, which made the Southend Films team the perfect fit.
Additionally, LGE was recognized in the “Website” category for its 2019 overhaul of its intranet platform: an almost year-long project spearheaded by LGE’s instructional designer Terakh Tyndal (who coincidentally also serves as one of the stars of LGE’s 2019 brand video). LGE partnered with IC Thrive to build the new intranet, which was strategically designed to improve the productivity and efficiency of LGE’s internal communication efforts.
The awards were presented by the CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards were given in each of 35 categories ranging from advertising to community events and beyond.
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